Going to the green market was an extremely good opportunity for me. Some differences between the Green Market and Taco Bell (the fast food place I chose to visit) were Taco Bell had lots of advertisements inside the store. The Green Market didn't really have any advertisements that I saw, as it seems as though they didn't really need to trick the customers into buying their products because they may have been hiding something. Another difference between Green Market and Taco Bell that I noticed was Green market usually had a list or a story of how their products were being taken care of and the methods they used. As you can imagine Taco Bell certainly doesn't do this as well as most fast food restaurants because the customers would be mortified if they were to figure out the company secrets. Some similarities the Green Market and Taco Bell share are they both try and make the customers feel as welcome as possible. The green market does this by being very friendly and promoting and encouraging healthiness to the customers. Taco Bell makes the customers feel welcome by providing air conditioning, comfy seats, security cameras, including the calories next to every meal so they can think they are eating healthy, and by just having a variety of food.
Some reasons that I think fast food is so successful is because the way they market themselves. They have many ways of going about attracting customers. They can use the television, radio, internet, the newspaper, and many more way to attract attention to their companies. They can be very convincing most of the time also. Sometimes on t.v . I will see a commercial for Wendy’s and their new burger and they will take the best possible picture of the burger to make their food look as good as possible, even though the quality may not be that good in person. Despite all the negativity being directed towards stores like Wendy's and McDonalds they are still in business. People for the most part know what these stores and their products can do to them but it's just too tempting sometimes.
Of the two locations fast food restaurants and healthy stores like the Green Market I probably visit fast food restaurants more. There are many reasons for this one is that there are more fast food restaurants accessible in the city. Fast food restaurants outnumber healthier stores which gives them a clear advantage. I truly believe if there were an even amount of stores I would definitely be a customer at healthy stores like the Green Market. What I think about this is it's probably part of the companies plan to outnumber healthier stores so people don't have that much of a choice that way. It's quite clever if you ask me and I would certainly do the same if I were in their shoes. People need to realize this what would you do if you were in their shoes?
Abdul,
ReplyDeleteI found this post superficial.
Where are the original insights? Beautiful phrases?
OK - the ads are effective, there's more fast food places, Taco Bell doesn't want you to know the real story of their product, etc. But tell us something we didn't necessarily think of ourselves! And be careful of circular logic - there's more fast food places which you're claiming as a reason for the success (when it is primarily a result not a cause) and that this is a business strategy of the corporate decision-makers.
For instance you could have explored the relative hypothesized success of a chain with 1 restaurant in NYC versus the additional opportunities (shared advertising, economies of scale in purchasing, etc) of a chain that had 20 restaurants in NYC or 200.
Please take your writing deeper and make it prettier.